We’ve teamed up with IRONMAN to make sure you get access to the same technology as reigning World Champion Jan Frodeno uses, during your race. You probably know how important carbohydrates are, both in training and during the race. And how hard it can be getting the fueling right, without GI-distress. Our Hydrogel Technology makes sure you get enough carbohydrates without risking the session or the race. Maurten GELs will be available on-course at IRONMAN and IRONMAN 70.3 events in Europe, North America, Oceania and South Africa.

But, there are no shortcuts – science has shown that training your guts makes a huge difference.

So, get used to it. Here are some exclusive IRONMAN athlete packs to get you started.